When I see list prices like $428,031 two things come to mind.
(A) What game is the homeowner or realtor playing? and
(B) What is wrong with this house that it's unworthy of a staid and direct price?
Consumer science may prove me wrong, but I believe that attempting to attract Home Buyers' attention with an odd-ball price is a bad idea.
By odd-ball, I'm referring to a price which has ending digits anything other than a zero or a nine. I'd like to say that any house price with a final digit other than a zero is absurd; however, since just about every consumer product is priced to 999 or 99, we're culturally saturated to view this as ordinary and expected.
Respect the gravity of the process and the need for transparency on both sides of the transaction. When homeowners and Realtors try to get cute and sassy with price, it gets the whole process off to a bad start. Everyone is nervous about paying too much or selling for too little, and one way to assuage this anxiety is to promote an aura of directness and transparency. A goofy house-price does not nothing to promote these essential goals.
A list price with a crooked dollar amount is a distraction from the vital interest at hand; namely, is the price either: cheap, fair, or too high. Obfuscating this inevitable, qualitative, decision-making prices with a goofy number is, to me, indicative of a lack of respect for the gravity of the process, as well as just bad manners. Home sellers - and their agents, -should present their product forthrightly and in a manner that fosters transparency and inspires sober valuation.
Tuesday, June 26, 2012
What Sold this June in Lower Merion under a Million? Bala, Merion and Wynnewood Homes Lead the Pack
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| 1134 Ashton Kitchen. Handsomeness rivals Ashton Kutcher |
Sellers upgraded and let this youthful, 2100sf home go to new owners in June for $460,000. Located on quiet Ashton Rd., a brief walk to Wynnewood Shopping Center and train, this 30-year old of Contemporary design had a first-class kitchen conveniently flowing into dining/entertaining space. Other perks: large basement, finished for office and playroom space, as well as nicely updated baths. Listed for 535k last fall, having only 3 beds and an oddly shaped lot may have contributed to time on market.
| Street Addresss | Town | Sold For | Beds | Baths | Sq Ft | Listed For |
| 39 Chatham Rd | Ardmore | $320,000 | 3 | 1.2 | 1,332 | $324,900 |
| 200 Wister Rd | Ardmore | $865,000 | 5 | 3.1 | 4,976 | $895,000 |
| 132 Ebenezer Ave | Bala Cynwyd | $270,000 | 3 | 1.1 | 1,621 | $284,000 |
| 729 Conshohocken | Bala Cynwyd | $340,000 | 4 | 3 | 3,108 | $450,000 |
| 5 W Amherst Rd | Bala Cynwyd | $380,000 | 3 | 2 | 1,900 | $400,000 |
| 358 Trevor Ln | Bala Cynwyd | $400,000 | 4 | 2.2 | 2,019 | $399,000 |
| 61 W Princeton Rd | Bala Cynwyd | $460,000 | 3 | 2.1 | 2,066 | $465,000 |
| 24 N Highland Ave | Bala Cynwyd | $477,000 | 5 | 2.1 | 2,552 | $474,900 |
| 66 W Princeton Rd | Bala Cynwyd | $492,000 | 4 | 2.1 | 2,318 | $499,900 |
| 7 Overhill Rd | Bala Cynwyd | $535,000 | 5 | 4.1 | 2,860 | $529,000 |
| 374 Bala Ave | Bala Cynwyd | $580,000 | 5 | 2.1 | 2,656 | $582,500 |
| 42 Overhill Rd | Bala Cynwyd | $620,800 | 6 | 3.1 | 3,838 | $649,000 |
| 26 Overhill Rd | Bala Cynwyd | $645,000 | 5 | 3.1 | 2,855 | $649,000 |
| 1012 Mount Pleasant | Bryn Mawr | $790,000 | 4 | 3.1 | 4,264 | $880,000 |
| 1814 Blackberry Ln | Gladwyne | $440,000 | 4 | 3.1 | 3,225 | $449,900 |
| 1125 Robin Rd | Gladwyne | $722,420 | 4 | 3.2 | 3,845 | $750,000 |
| 211 Edgehill Rd | Merion Station | $370,000 | 4 | 2.2 | 2,105 | $384,900 |
| 204 Idris Rd | Merion Station | $310,515 | 3 | 2 | 1,428 | $324,900 |
| 308 Baird Rd | Merion Station | $529,000 | 4 | 2.1 | 2,740 | $529,000 |
| 526 Winding Way | Merion Station | $541,000 | 3 | 3.1 | 2028 | $549,000 |
| 30 Berwick Rd | Merion Station | $700,000 | 5 | 3.2 | 3,726 | $775,000 |
| 310 Maplewood Rd | Merion Station | $750,000 | 4 | 3.2 | 3,080 | $775,000 |
| 335 Brookway Rd | Merion Station | $869,000 | 7 | 3.1 | 5,247 | $869,000 |
| 526 Dudley Ave | Narberth | $350,000 | 3 | 1.1 | 1,282 | $375,000 |
| 19 Woodbine Ave | Narberth | $433,750 | 3 | 1.1 | 1,570 | $439,900 |
| 436 Haverford Ave | Narberth | $461,500 | 4 | 2.1 | 2,072 | $474,900 |
| 18 Narwyn Ln | Narberth | $482,500 | 5 | 2.1 | 2,776 | $499,000 |
| 123 Woodside Ave | Narberth | $485,000 | 5 | 1.1 | 2,084 | $525,000 |
| 708 Broad Acres Rd | Narberth | $520,000 | 4 | 3.1 | 2,871 | $600,000 |
| 101 Foxhall Ln | Narberth | $630,000 | 4 | 2.2 | 3,202 | $649,000 |
| 610 Shady Ln | Narberth | $700,000 | 5 | 2.1 | 2,701 | $695,000 |
| 319 Hidden River Rd | Penn Valley | $505,000 | 3 | 2.1 | 1,839 | $529,000 |
| 918 Hagys Ford Rd | Penn Valley | $765,000 | 4 | 4 | 3,623 | $800,000 |
| 58 Rock Glen Rd | Wynnewood | $272,000 | 3 | 2.1 | 1,646 | $272,000 |
| 1453 Braddock Ln | Wynnewood | $272,500 | 3 | 1.1 | 1,242 | $272,500 |
| 1515 Powder Mill Ln | Wynnewood | $300,000 | 3 | 2.1 | 1,991 | $339,500 |
| 319 Haverford Rd | Wynnewood | $340,000 | 4 | 2.1 | 2,166 | $329,000 |
| 846 Delmont Dr | Wynnewood | $341,500 | 3 | 2.1 | 1,502 | $350,000 |
| 321 Haverford Rd | Wynnewood | $410,000 | 3 | 2.1 | 2250 | $429,000 |
| 919 Clover Hill Rd | Wynnewood | $410,000 | 3 | 2.1 | 1,851 | $450,000 |
| 1026 Stanford Dr | Wynnewood | $412,000 | 4 | 2.1 | 2,890 | $429,900 |
| 1134 Ashton Rd | Wynnewood | $465,000 | 3 | 2.1 | 2,084 | $485,000 |
| 551 Hansell Rd | Wynnewood | $552,000 | 3 | 3.1 | 3,385 | $595,000 |
| 10 Wiltshire Rd | Wynnewood | $562,500 | 4 | 3.1 | 2,796 | $575,000 |
| 37 Greenhill Ln | Wynnewood | $567,000 | 4 | 4.1 | 3,289 | $567,000 |
| 428 Roslyn Ln | Wynnewood | $624,000 | 4 | 2.1 | 3,130 | $609,000 |
| 622 Loves Ln | Wynnewood | $650,000 | 3 | 2.1 | 2,496 | $650,000 |
| 245 McClenaghan Mill | Wynnewood | $750,000 | 4 | 2.2 | 3,171 | $819,000 |
| 535 Ballytore Rd | Wynnewood | $765,000 | 3 | 3 | 2702 | $799,000 |
| 548 Hansell Rd | Wynnewood | $765,000 | 5 | 3.1 | 3,649 | $765,000 |
| 564 Hansell Rd | Wynnewood | $819,000 | 6 | 3.1 | 3,559 | $849,000 |
| 269 Hathaway Ln | Wynnewood | $825,000 | 5 | 3.1 | 3,025 | $840,000 |
| 1401 Medford Rd | Wynnewood | $882,500 | 6 | 3.1 | 3,490 | $899,900 |
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